When they have a serious explanation, Edwige Fenech & George Hilton pour themselves a glass of it.
Susan Scott enjoys it with a cigarette, in her cosy boudoir.
From time to time, Luc Merenda gets some.
Franco Nero likes it so much he drinks it while driving.
Anita Strindberg indulges on it with Florinda Bolkan, during a wild party.
Not to mention Jean Sorel, who was spotted with a bottle in his flat.
Yes, J&B is the official Giallo drink.
Which shows that product placement in movies is not a recent idea.
J&B's Italian marketing director was certainly a man of taste, yet image cannot change reality: even with the glamour of Italian genre cinema, it remains a terrible whisky.